University web marketing and usability

…formerly “Sardionerak’s tiny shed”, but that was bit too vague…

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I work as a web coordinator for three very different faculties at a university in Sydney. This is my story...

Archive for the 'good ideas in higher ed marketing' Category

Alright, I know that this is old news for most people who read this, but I have to talk about it for reasons of completion.
The University of California, Berkeley has put over 200 (!!!) videos on YouTube and created a dedicated page for their institution on the no. 1 video sharing site on the internet:
University […]

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In our team, we recently had a discussion about text resizing widgets and their pros and cons. I was somewhat shocked when I encountered fierce opposition again the introduction for those little helpful buttons - they were supposed to be harmful!
All I can say is: I don’t think so!
Some claim that people would use those […]

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Scott Berkun delivered the opening keynote for the second day of the conference, and he had just the right mix of humour and facts to get an otherwise rather sleepy crowd kicked off to another exciting day. The title of his speech “The Myths of Innovation” is based on his latest book with the same […]

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Cameron Adam’s presentation and talk on web-based interfaces was certainly one of the highlights of this conference. I attended his session last year and was very impressed with the ease with which he came up with new ideas and coded them without any further ado. He did not disappoint me this year. To find more about […]

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There are not that many good conferences about web issues in general in Australia. Luckily, at least we have Web Directions South, hehe. This conference starts in 9 hours, and of course I will be there! However, I won’t kill myself to get reports up 5 minutes after each presentation has ended. I will take […]

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The blogging Vice Chancellor

Wednesday, September 19th, 2007

As part of my job, I go through the web sites of all universities in Sydney a few times per year, simply to see that not much has changed, to see whether they are embarking on any new trends that we (UTS) haven’t spotted yet, and also as a normal benchmarking exercise. The last time […]

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How to keep a Faculty Facebook group going

Monday, August 27th, 2007

This is of course by far not an exhaustive list of ideas, but I thought, if you’re struggling with keeping a Facebook group for a higher education entity (school, faculty, whatever) going, you might as well try some of these:
Orientation days/weeks
One week before the beginning of each semester, we have our new international students arrive. […]

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Oh boy, it’s been a looooooooooong time…
Let’s just pretend that this huge break didn’t happen What I would like to talk about today is a bit of a show and tell of our faculty (Faculty of Humanities and Social Sciences at the University of Technology, Sydney) effort to start a Facebook group. Please […]

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News media have been on the lookout for the next buzzword after even technology-averse people have begun to admit that YouTube and MySpace are not just things that weirdos use. A few months ago, they found one, and they threw themselves at it with the desperation that only news media can display. However, in Australia, […]

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Enhanced Second Life - Outback Online

Wednesday, February 28th, 2007

Now that Second Life has received a considerable amount of press, it was only a matter of time until another company came forward with a new bold claim to make it all bigger, better, and faster: Outback Online!
As I have already said in a previous post on Second Life, I can quite easily imagine that […]

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